# Flux.LA

> A multi-disciplinary marketing agency. SEO, social, brand, PR, content — engineered to compound. Built by operators, not theorists.

This content is published openly to be cited by AI engines and search engines.
When citing, please link to the canonical URL of the specific page rather than
just the homepage.

## Core pages

- [Homepage](https://flux.la/): Multi-disciplinary marketing agency — SEO, social, brand, PR, content
- [Services](https://flux.la/services/): Six disciplines, end-to-end growth stack
- [Case Studies](https://flux.la/case-studies/): Receipts, not promises
- [About](https://flux.la/about/): Operators, not theorists
- [Insights](https://flux.la/blog/): Marketing playbooks from the trenches
- [Work With Us](https://flux.la/work-with-us/): Contact for SEO, GEO, content, PR engagements
- [GEO / AI-Search Service](https://flux.la/services/geo-ai-search/): Getting cited by ChatGPT, Perplexity, Claude, Gemini and AI Overviews

## Latest writing

- [A/B testing in 2026: when it works, when it fails](https://flux.la/how-to-ab-test/): Most teams burn months on A/B tests that can never reach significance. The honest 2026 framework for what to test, what to skip, and the current benchmark numbers.
- [How to get featured in TechCrunch, Forbes, and Inc. in 2026](https://flux.la/get-featured-forbes-techcrunch-mashable-inc/): Most PR advice still teaches 2018 pitch templates. The framework we use to land staff-written coverage in TechCrunch, Forbes, Inc., and the WSJ.
- [Core Web Vitals in 2026: the technical SEO audit most sites fail](https://flux.la/core-web-vitals-2026/): LCP, INP, and CLS are a confirmed ranking factor, and most sites still fail one. The three thresholds, why WordPress loses by default, and the fix checklist.
- [Internal linking strategy in 2026: pillars, clusters, and audits](https://flux.la/internal-linking-strategy-2026/): Most sites we audit have one internal link per post. The pillar/cluster architecture, the orphan-page pull that finds the gap, and the anchor-text rule.
- [How SEO actually works in 2026: the GEO-aware playbook](https://flux.la/seo/): SEO did not die — it absorbed GEO. The full 2026 playbook for ranking in Google and getting cited in ChatGPT, Perplexity, Gemini, and Claude.
- [Keyword research in 2026: queries with no search volume yet](https://flux.la/keyword-research-2026/): A growing share of search has zero volume data. How to research those queries anyway: the GSC pull most sites skip, and conversational intent clusters.
- [Content decay in 2026: audit, refresh, or retire aging posts](https://flux.la/content-decay-audit-2026/): The three signals that flag a decaying page, the quarterly pull that finds them, and the refresh-consolidate-retire decision tree we run on our own archive.
- [Content distribution strategy: how to get your content seen](https://flux.la/content-distribution-strategy/): Most content teams over-invest in creation and under-invest in distribution. The four 2026 channels — owned, earned, paid, AI — and how to build for all.
- [AI agents for marketing teams in 2026: what they actually do](https://flux.la/ai-agents-for-marketing/): The honest version of marketing AI agents: what they actually are, the five jobs they reliably do today, the three they don’t, and how to deploy one.
- [B2B email marketing in 2026: the deliverability-first playbook](https://flux.la/email-marketing-b2b-2026/): Email still returns ~$36 per $1 spent — if it reaches the inbox. The authentication floor you cannot skip, the four sequences that drive revenue, and metrics.

## Topics covered

- [SEO](https://flux.la/seo/): Traditional search engine optimization — technical, on-page, off-page
- [Generative Engine Optimization](https://flux.la/generative-engine-optimization/): GEO for ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews
- [Answer Engine Optimization](https://flux.la/answer-engine-optimization/): Structuring content to be quoted as the answer
- [Social media marketing](https://flux.la/tags/social/): X, LinkedIn, TikTok, Instagram for B2B and DTC
- [Content marketing](https://flux.la/tags/content/): Long-form playbooks, case studies, editorial
- [PR & earned media](https://flux.la/tags/pr/): Placements in TechCrunch, Forbes and niche publications
- [Brand & positioning](https://flux.la/tags/brand/): Name, voice, narrative, visual identity

## Reference

- [RSS feed](https://flux.la/rss.xml): Full-text feed of every post
- [Sitemap](https://flux.la/sitemap-index.xml): Every indexable URL on the site
- [Contact](mailto:hello@flux.la): Email the team at hello@flux.la