BRANDHow to measure brand awareness in B2B: a four-signal scorecard
Measure B2B brand awareness with one recurring survey plus branded search, direct traffic and share of voice. Setup steps, formulas and honest limits.
NOV 12, 2026
Playbooks from the trenches.
82 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.
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Crawl budget in 2026: who needs to worry and how to run a crawl waste audit
Google says crawl budget matters mainly for 1M+ page sites and 10,000+ page sites that change daily. How to tell if you are one, and a five-step crawl waste audit.
NOV 14, 2026·Read essay →
BRAND
SEOKeyword difficulty and search volume in 2026: why the numbers disagree
Keyword difficulty and search volume are estimates, and tools disagree by 30+ points. How each score is built, and a way to pick targets without trusting one.
NOV 10, 2026
CONTENTHow much does content marketing cost in 2026? Retainers, per-piece and in-house
B2B content marketing agencies mostly charge $5,000-$15,000 a month; a blog post runs $150-$600. Price bands, per-piece rates and the in-house math.
NOV 7, 2026
B2BX (Twitter) ads for B2B in 2026: are they worth the budget?
X ads cost a fraction of LinkedIn's CPM, but the audience is thinner. What B2B advertising on X is good for, the 2026 benchmarks, and a test budget.
NOV 5, 2026
SEOEcommerce SEO in 2026: category pages, faceted URLs, product schema
Ecommerce SEO in 2026 is won on category pages, crawl control, and complete product data. A practical playbook built on Google's own documentation.
OCT 31, 2026
PR · GEOHow to get featured in Forbes in 2026: staff, contributor, Councils, or paid
Four ways to get featured in Forbes: staff coverage, contributor byline, Forbes Councils, and paid placement. What each costs, what it's worth, and how to choose.
OCT 29, 2026
SOCIALLinkedIn statistics 2026: members, US reach and who actually uses it
LinkedIn reports 1.4 billion members and 71 million companies. Pew finds 31% of US adults use it, rising to 51% of college graduates. The numbers that matter.
OCT 28, 2026
PR · GEOHow much does press release distribution cost in 2026? Prices compared
Published wire prices run from $29 to $965 per release; PR Newswire is quote-only. What each tier buys, and why the links in a release rarely help SEO.
OCT 28, 2026
SOCIALSocial media usage statistics 2026: which platforms reach B2B buyers
Pew's 2026 survey of 5,511 US adults: YouTube 84%, Facebook 70%, LinkedIn 31%, X 18%. Re-cut for B2B, LinkedIn reaches 51% of college graduates.
OCT 28, 2026