// THE BLOG

Playbooks from the trenches.

82 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.

How to measure PR results in 2026: the KPIs that survive a CFO

Stop reporting impressions and AVE. The 2026 PR metrics stack: placement quality, share of voice, branded search lift, referral traffic, and AI citations.

OCT 17, 2026

PR · GEO

HARO alternatives in 2026: where to find journalist requests now

HARO's Connectively era ended in December 2024. The 2026 map of journalist-request platforms, which pay off, and how to pitch without sounding like AI.

OCT 15, 2026

SEO

Comparison and alternatives pages: the B2B SaaS SEO format that converts

Comparison and 'alternatives to' pages capture buyers already choosing. How to build them honestly, structure them for AI citations, and avoid the traps.

OCT 13, 2026

BRAND

AI customer segmentation for B2B: a practical 2026 guide

How to use AI for B2B customer segmentation in 2026: account-level clustering, first-party data, behavioral signals, and segments that trigger action.

OCT 10, 2026

PLAYBOOK

A/B testing in 2026: when it works, when it fails

Most teams burn months on A/B tests that can never reach significance. An honest 2026 framework: what to test, what to skip, and current benchmark numbers.

MAY 23, 2026

PR · GEO

How much does PR cost? Forbes & TechCrunch pricing, 2026

There's no single number — 'featured' means four different things at four different prices, from a $500 contributor byline to a $40K/mo agency retainer.

OCT 6, 2026

B2B

TikTok for B2B marketing in 2026: what's actually working

HubSpot just built a native TikTok integration for lead gen, and the algorithm reset how distribution works. The honest 2026 playbook for B2B on TikTok.

OCT 1, 2026