// THE BLOG

Playbooks from the trenches.

82 essays on SEO, GEO, brand, PR, and content. Long-form. Operator voice. No fluff. Updated biweekly.

B2B influencer marketing in 2026: the LinkedIn-first playbook

B2B influencer marketing hit $4.1B and grows 47% year-over-year. How to find the right voices, run campaigns that generate pipeline, and measure ROI.

JUL 16, 2026

B2B

Thought leadership for B2B: authority that generates pipeline

97% of B2B marketers call thought leadership critical, but most of what they publish isn't. Original research, distribution, and metrics tied to pipeline.

JUL 14, 2026

B2B

B2B demand generation in 2026: the complete playbook

Demand generation is not lead generation. The channel mix, content architecture, and measurement model that create qualified demand and survive CFO review.

JUL 11, 2026

PLAYBOOK

Account-based marketing (ABM) for B2B: the complete 2026 playbook

ABM is a go-to-market motion, not a campaign type. The full B2B playbook: account selection, tier logic, content, channels, and measurement.

JUL 9, 2026

BRAND

Brand positioning strategy: how to own your market in 2026

Brand positioning is the 30-word claim that separates you from every competitor — and the entity clarity that earns AI citations. The brief and archetypes.

JUL 4, 2026

PLAYBOOK

Conversion rate optimization: the 2026 CRO playbook

CRO is the highest-ROI investment most teams underrun. The audit framework, the five levers that move conversion, and how to test when traffic is too low.

JUN 30, 2026

SEM

Performance Max, honestly: when it works and when it burns budget

Performance Max is Google’s black-box campaign. It can crush, or quietly cannibalize branded traffic. When to use it, how to fence it in, how to read it.

MAY 29, 2026

SOCIAL

Reddit for B2B marketing in 2026: the community playbook

83% of B2B buyers research on Reddit before talking to a vendor, and AI engines pull from it constantly. The community-first playbook that earns citations.

JUN 27, 2026

GEO

llms.txt explained: the one-hour setup that gets you cited by AI

llms.txt is a plain-text index that tells AI engines which pages are canonical and what each covers. It takes an hour and costs nothing. How to build one.