B2BB2B demand generation in 2026: the complete playbook
Demand generation is not lead generation. The channel mix, content architecture, and measurement model that create qualified demand and survive CFO review.
JUL 11, 2026
Content essays.
Long-form playbooks, content systems, and editorial engines that compound across Google and the AI engines instead of decaying a quarter later.
17 essays tagged content
More Content essays
B2B
PLAYBOOKAccount-based marketing (ABM) for B2B: the complete 2026 playbook
ABM is a go-to-market motion, not a campaign type. The full B2B playbook: account selection, tier logic, content, channels, and measurement.
JUL 9, 2026
AI-AGENTSBuilding an AI content engine that ranks AND gets cited
The AI content engine we actually run: a human-gated pipeline of research, drafting, and editing agents that makes work good enough to rank and get cited.
MAY 30, 2026
CONTENTContent repurposing: the hub-and-spoke system for 2026
One long-form piece should yield 10–15 distribution-ready fragments. The extraction playbook, plus the GEO layer that turns each fragment into a citation.
JUN 23, 2026
CONTENT8 content marketing campaigns that actually worked (2024-2026)
Not a nostalgia tour. Eight campaigns from 2024–2026 that moved real numbers, what made them work, and what is portable to a smaller operator’s budget.
MAY 22, 2026
VIDEOB2B video marketing in 2026: the YouTube pipeline playbook
70% of B2B buyers use video in purchase decisions. The Shorts-first discovery system, the four video types that drive pipeline, and how to measure ROI.
JUN 20, 2026
CONTENTFounder-led content in 2026: a personal brand that feeds pipeline
Founder-led content feeds pipeline only when built as a system. The cadence, the four post types, and the attribution model that ties posts to revenue.
JUN 8, 2026
CONTENTLanding pages in the AI-search era: convert and get cited
AI engines read your landing pages and quote them to buyers. Here's how to write copy that converts humans and gets your product cited in ChatGPT answers.
JUN 8, 2026