PR · GEOHow to get featured in TechCrunch, Forbes, and Inc. in 2026
How to get featured in Forbes, TechCrunch, Inc. and the WSJ in 2026: four real paths, what coverage costs, and why a press release barely moves AI search.
MAY 17, 2026
Playbook essays.
End-to-end operator-grade playbooks: the actual marketing systems we run on our own brands and our clients', documented step by step so you can copy them.
74 essays tagged playbook
More Playbook essays
PR · GEO
SEOHow much does a marketing agency cost in 2026?
Most published marketing agency retainers land between $3,000 and $40,000 a month. What drives the number, what each tier buys, and how to compare quotes.
OCT 20, 2026
PR · GEOHow to measure PR results in 2026: the KPIs that survive a CFO
Stop reporting impressions and AVE. The 2026 PR metrics stack: placement quality, share of voice, branded search lift, referral traffic, and AI citations.
OCT 17, 2026
PR · GEOHARO alternatives in 2026: where to find journalist requests now
HARO's Connectively era ended in December 2024. The 2026 map of journalist-request platforms, which pay off, and how to pitch without sounding like AI.
OCT 15, 2026
SEOComparison and alternatives pages: the B2B SaaS SEO format that converts
Comparison and 'alternatives to' pages capture buyers already choosing. How to build them honestly, structure them for AI citations, and avoid the traps.
OCT 13, 2026
BRANDAI customer segmentation for B2B: a practical 2026 guide
How to use AI for B2B customer segmentation in 2026: account-level clustering, first-party data, behavioral signals, and segments that trigger action.
OCT 10, 2026
PLAYBOOKA/B testing in 2026: when it works, when it fails
Most teams burn months on A/B tests that can never reach significance. An honest 2026 framework: what to test, what to skip, and current benchmark numbers.
MAY 23, 2026
PR · GEOHow much does PR cost? Forbes & TechCrunch pricing, 2026
There's no single number — 'featured' means four different things at four different prices, from a $500 contributor byline to a $40K/mo agency retainer.
OCT 6, 2026
B2BTikTok for B2B marketing in 2026: what's actually working
HubSpot just built a native TikTok integration for lead gen, and the algorithm reset how distribution works. The honest 2026 playbook for B2B on TikTok.
OCT 1, 2026