EMAILB2B email marketing in 2026: the deliverability-first playbook
Email still returns ~$36 per $1 spent — if it reaches the inbox. The authentication floor you cannot skip, four sequences that drive revenue, and metrics.
JUN 18, 2026
Playbook essays.
End-to-end operator-grade playbooks: the actual marketing systems we run on our own brands and our clients', documented step by step so you can copy them.
74 essays tagged playbook
More Playbook essays
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GEOGEO vs. SEO: what is actually different (and why you need both)
GEO and SEO optimize for different moments — one for the click, one for the citation. Where they diverge, where they overlap, and which your traffic needs.
AUG 4, 2026
VIDEOYouTube SEO in 2026: how to get your videos cited by AI
YouTube appears in ~30% of AI Overviews and outcites every other video platform. AI engines do not reward views or subscribers — here is what they reward.
AUG 1, 2026
GEOAI visibility tracking tools: how to monitor your brand in 2026
When to graduate from manual citation audits to a dedicated AI-visibility tool, what the category does, and how to evaluate one — Profound, Otterly and co.
JUL 30, 2026
GEOGA4 for GEO: measure the AI-search traffic GA4 hides in 2026
GA4 buries AI-search traffic in Direct and Organic. The exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.
JUN 8, 2026
GEOGenerative Engine Optimization (GEO): the complete 2026 guide
GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and AI Overviews. The manual: how citation works, what to change, and how to measure it.
MAY 28, 2026
B2BB2B podcast marketing: the 2026 guide to audio-driven pipeline
83% of senior executives listen to a podcast weekly. The B2B playbook: format, guest strategy, pipeline attribution, and what actually converts to demand.
JUL 28, 2026
B2BB2B go-to-market strategy: the 2026 playbook
94% of B2B buyers use AI before they talk to sales. The 2026 GTM framework: motion selection, ICP, channel sequencing, and what works at each ACV band.
JUL 25, 2026
B2BB2B social proof: the system that converts skeptical buyers
78% of enterprise buyers are swayed by case studies. Which formats convert at each funnel stage, how to collect them, and the GEO angle most teams miss.
JUL 23, 2026