Strategy essays.

Positioning, go-to-market, and team decisions that settle whether the rest of the marketing plan works.

4 essays tagged strategy

How much does content marketing cost in 2026? Retainers, per-piece and in-house

B2B content marketing agencies mostly charge $5,000-$15,000 a month; a blog post runs $150-$600. Price bands, per-piece rates and the in-house math.

NOV 7, 2026·Read essay →

STRATEGY

In-house marketing team vs agency: what each really costs in 2026

Using BLS wage and benefit data, a lean four-person in-house marketing team costs about $46,000 a month. When an agency is cheaper, and when hiring wins.

OCT 28, 2026

B2B

B2B go-to-market strategy: the 2026 playbook

94% of B2B buyers use AI before they talk to sales. The 2026 GTM framework: motion selection, ICP, channel sequencing, and what works at each ACV band.

JUL 25, 2026

BRAND

Brand positioning strategy: how to own your market in 2026

Brand positioning is the 30-word claim that separates you from every competitor — and the entity clarity that earns AI citations. The brief and archetypes.

JUL 4, 2026