GEOWho blocks AI crawlers? robots.txt rules of the Cloud 100 (2026 study)
We read the robots.txt of the 2025 Forbes Cloud 100. 7 of 96 block any AI crawler, 2 block GPTBot, and none block a search bot like OAI-SearchBot.
OCT 28, 2026
SEO essays.
Search engine optimization in the AI-search era. Technical, content, link-building — the playbook that still works after the Helpful Content Update.
39 essays tagged seo
More SEO essays
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SEOHidden SEO tactics that still rank in 2026
Ten SEO tactics that survived AI Overviews and still move traffic in 2026 — not the obvious ones, the ones working operators are using quietly.
MAY 25, 2026
SEOZero-click search in 2026: how to win when nobody clicks
Most Google searches end without a click. The playbook for turning visibility into influence, and influence into pipeline, when the answer is the result.
JUL 7, 2026
SEOHow to choose a marketing agency: 12 questions to ask first
A buyer's checklist for hiring a marketing agency: the 12 questions that expose weak ones, the red flags in proposals, and how to check references.
OCT 27, 2026
SEOBest way to write a blog post for AI search citations
How to write a blog post that ChatGPT, Perplexity and AI Overviews cite: answer-first openings, claim-shaped headings, and what 2025-26 citation data says.
MAY 24, 2026
SEOHow much does a marketing agency cost in 2026?
Most published marketing agency retainers land between $3,000 and $40,000 a month. What drives the number, what each tier buys, and how to compare quotes.
OCT 20, 2026
SEOComparison and alternatives pages: the B2B SaaS SEO format that converts
Comparison and 'alternatives to' pages capture buyers already choosing. How to build them honestly, structure them for AI citations, and avoid the traps.
OCT 13, 2026
PLAYBOOKA/B testing in 2026: when it works, when it fails
Most teams burn months on A/B tests that can never reach significance. An honest 2026 framework: what to test, what to skip, and current benchmark numbers.
MAY 23, 2026
ANALYTICSB2B Attribution in 2026: Fix the Dark Social Blind Spot
Stop losing credit for 70% of your B2B pipeline. The hybrid attribution stack that captures dark social, Slack shares, and word-of-mouth in 2026.
JUL 2, 2026